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7 Research Insights from the GeekWire Summit
Back in September we attended the GeekWire Summit to learn about the latest trends in technology development. GeekWire is an independent news site and online community covering many forms of...
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Festival of NewMR 2013
Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure...
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Research Innovation at Net Gain 8
At the end of January, Canada’s Market Research and Intelligence Association (MRIA) presented the eighth annual Net Gain conference. This one-day conference explores cutting-edge trends in the market...
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AAPOR 2014 on Nonresponse and Data Science
Last week the American Association for Public Opinion Research (AAPOR) held its 69th annual conference in sunny (and hot) Anaheim, California. My biggest takeaway from this year’s conference is that...
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Mobile Research Hype, Then and Now
I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last...
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Innovation in MR
I spent most of last week in Atlanta at the Insight Innovation Exchange. All I can say is, “Whew!” There must have been 150 presentations over the three days, most a merciful 20 minutes with a few...
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Revolution or Evolution? Five Key Takeaways from the IIeX Conference
We recently presented our latest solution, yPrescribe, at Greenbook’s Insight and Innovations Exchange Research Conference held in Atlanta. Over 600 research and insight professionals provided case...
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You’re Doing It Wrong: 5 Takeaways from #YaleInsights15
If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful...
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The Sexy Side of Retention Marketing
May 19, 2015 the AMA turned the mike over to Hillary Ashton of Manthan to explore the sexy side of retention marketing. As we know acquisition marketing gets all the glory and is certainly the sexier...
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CMB Conference Recap: IIR FEI 2015
The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This...
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